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Microsoft 365 Reveal
Microsoft
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Throughout its lifetime, the way people use Microsoft Office has evolved to be less…. officey. The apps are increasingly used outside of work to support people's daily lives, and Microsoft felt that it was time for the brand to evolve along with the customers. Microsoft Office officially became Microsoft 365, which featured the same apps that everyone uses every day wrapped in a unified look. They asked us to create a video that helped introduce the new Microsoft 365 and showcased the beauty of the updated product.
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We came up with a narrative of planning a birthday party using Microsoft 365 and then focused on vignettes of the different products that you would have at your disposal.
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The video was meant to capture the beauty and excitement of the product, allowing us to have a bit of fun with each moment and coming up with unique ways of showcasing the UI.
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Pulling from the new Microsoft 365 brand palette allowed us to create bright and colorful compositions that were the perfect celebratory vibe for the occasion.
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Process
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We started this project before the Microsoft 365 brand team had finalized the look and feel of the product, so our process evolved in realtime with the brand.
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Some of our early explorations lived in a moodier, more purple space until we eventually aligned with the new branding, bringing it into the bright, colorful world of the final video.
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Creative Director Stephen Panicara
Executive Producer Jared Doud
Design Ted Gore, James Brocklebank, Pedro Murteira
Animation Ted Gore, James Brocklebank
Music Dave Hummel