Ranger & Fox
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CBS Sports | NFL Today

 
 
 

NFL Today Open

CBS Sports

Every Sunday, millions watch as opposing forces collide on fields across the United States. NFL Sunday is fast-paced and hard-hitting! We wanted to capture the energy, power, and excitement of the glorious day that is NFL Sunday by taking the viewer on a ride to watch the core power up. Activating and increasing the energy as all the components of the league come together, the sequence increases its velocity as the energy builds up, until it is ultimately exploded to reveal the context within the CBS eye, building on itself to reveal the show logo.

Stills

 
 
 

Client

CBS Sports


Creative | Design | Direction

Ranger & Fox






Design

Matt Frodsham, Nicole Choi


Live Action & Sound

CBS Sports