‘Sell Your Car The New Way’
Building on the comedic tone of previous Carvana spots, we wanted to enhance the sassiness by throwing as many visual representations of the script into the mix as we could and seeing what would stick. Carvana’s creative team loved what we brought to the table, and together we worked on setting the tone of the spot to be both informative and premium while still feeling fun and approachable. Carvana’s new website and branding elevate the company’s presence, and with this being the first spot of company's new chapter, we worked closely alongside the in-house creative and UX teams to integrate and stay true to the new roll out. The design language and color pallete emboldened us to use a dynamic mix of typography and silky smooth animation to deliver clever editorial beats to punctuate key moments.